Our Team

Amer
Iqbal

Founder & CEO

Former Head of Digital Transformation, APAC

Former Head of Strategy & Innovation, SEA

I help organisations think, act and behave more like a startup in order to reimagine their future in a digital economy.


Amer Iqbal is an innovation consultant who has guided dozens of Fortune 500 companies to build the business of tomorrow. He is also the author of the upcoming book The 5 Ways to Innovate and hosts the Riding the Wave of Innovation podcast.

Amer is the former Head of Digital Transformation at Meta (Facebook) in APAC. Before joining Meta, he helped to scale Deloitte Digital from the ground up to the leading digital creative consultancy in the region. Previously he was General Manager & Head of Strategy at Deepend, a multi-award winning advertising agency in Sydney, Australia. Over the past 20 years he has also built several successful startups and advised dozens of multinational corporations on their innovation strategy.

Amer was a finalist for 2011 Young Executive of the Year and has been featured in numerous publications including Australian Financial Review, Economic Times, HRM Asia, AdNews and WARC.

He has lectured at University of NSW and UTS, mentored at Sydney Marketing Society and coached executives across a broad range of verticals. He is regularly engaged as an industry thought leader, speaker, and facilitator.

Roshan
Chhotu

Commercial Director

Head of Strategy & Operations, News Partnerships APAC

Former Innovation Centre, UK

Roshan Chhotu is a strategist, consultant, ultra-marathon runner, and traveller.


Currently at Google, Rosh is helping to start-up, build, and grow a new business unit as the Head of Strategy and Operations for News Partnerships APAC.

Previously he led the Proposition Design business at Deloitte Digital SEA helping companies build new features, offerings, and businesses.

Over the past 12 years he has helped clients with their customer and innovation agendas. Rosh channels his inner adventurer through running. In 2019 he completed the Gobi March, a 250km, 7-day, self-sufficient ultramarathon and is training for his second ultra in the Atacama Desert in 2022.

Over the last three years he has given several talks at Google on how he implements his lessons from running to the world of corporate innovation.

Get to know Amer Iqbal

Amer Iqbal, Founder & CEO of 5 Ways to Innovate, was featured in an episode of Humans of Deloitte, where he discusses how he juggles his various creative pursuits along with his career as an innovation consultant.